Tech Brand of the Year - 2018

One doesn’t need to look too far to recognize that the world’s most recognized brands bolster the notion that the most suc­cessful companies are also often the most relevant. Nike and Apple remain relevant not because they continue to do the same thing year after year, but because they’re willing do things differently -- from product changes to the way they connect with customers. They continually evolve by watching the market and anticipating what their customers will want tomorrow. Most importantly, Relevance is the most valu­able commodity a brand can have and it is one that is transient, tied to change and (at times) difficult to predict. It’s an incredibly nuanced and tricky topic to tackle, one that many in the industry are still grappling with at present.

Consumers respect and remember brands that adopt with the times in terms of understanding what they want, reaching them in new and innova­tive ways and consistently delivering products and services that surpass their expectations. Establishing a brand identity requires something distinctive. For instance, Apple has become known worldwide for their innovative prod­ucts and minimalistic, aesthetic appeal. When it comes to service companies, Domino’s Pizza used to guarantee that their pizza would arrive in 30 minutes or it’d be free. In terms of a selling point, TOMS shoes donates a free pair of shoes to a child in need for every pair of shoes that are bought.

As the year’s draws to a close, we at CIO Review India understand how important building a brand can be. More so, how important it is to maintain it that way. Maintaining is more about consistency with the exceptional prod­ucts that brought the business at that position on the first place. A part of the credit also goes to the businesses that understand their product needs and opt for the best. Therefore, we bring to the Brands of the Year 2018. These few have made a name for them selves and have taken their first step towards global recognition.

We present to you CIOTechOutlook Tech Brand of the Year - 2018.